The Collaborative Advantage: Marketing Moves For Economic Empowerment with Alex Mullins | Episode 43

In this episode, we dive into the world of collaborative strategies that drive economic growth in a small town. Joining us is Marketing Manager for Arthur Agency, Alex Mullins, whose expertise in marketing has led to unique approaches in fostering collaboration for economic growth. Together, we explore the power of strategic partnerships, community engagement, and shared initiatives that not only benefit businesses but also contribute to the broader goal of economic and social empowerment. Alex shares real-world examples, and the latest marketing moves that can transform economic landscapes. This episode is a must-listen for anyone passionate about making a positive impact on their region. We had a blast recording with our new friend, Alex Mullins! She is the Marketing Manager at Arthur Agency and has a big heart for Southern Illinois and small business development. As a transplant to Southern Illinois and originally from Chicago, Alex has a unique perspective on living and working in this region. She loves working with and marketing for businesses, both small and large, to create a brighter and more successful future. She tributes her love for Southern Illinois to her husband and his job in SIU Athletics for bringing them to the region.