From Concept to Spectacle: The Art of Crafting Impactful Events | Episode 35

On September 14th, Farmers State Bank put on an event called the Legacy Sessions where we provided our community with valuable insight on how to leave a lasting legacy for generations to come. As a marketing team we’ve thrown some pretty great events and some not so great events, but this one will go down in Farmers State Bank history. But what made this event so remarkable? In this week’s episode Jill, Jared, and Ashley walk you through our event-planning process and share our secret to what makes an impactful event. We’re giving you the tools to create your own event vision and goals, as well as the timeline we follow to make sure nothing slips between the cracks leading up to the event.